Starting a restaurant business definitely sounds like a good, fun idea. You can serve the food you love, have the space you like, and attract the guests you prefer while having your favorite music there and definitely earning a fair profit. The restaurant industry can, without a doubt, be a lucrative one.
However, the road to growth and success is not an easy one. There are restaurants all around, and having a respectable business and a recognizable name takes hard work. There are several moves you have to consider when you first go through this new adventure. We will try to cover the basics, in order to make you and the future customers as happy as possible.
1. Decide on a concept
Nowadays, people are not choosing a restaurant just for food. You can sometimes find great food in places that look terrible and don’t have any charm whatsoever. People are choosing their favorite food places for the whole experience. They look for good visual design, good music, interesting types of meals, and even the way those meals are served.
You probably already know what you personally like, so you may start with that. If you love Greek food, you may want to consider doing a whole Mediterranean concept when designing and advertising, and also if you hire bands, etc.
On the other hand, you may want to create something that is not your personal preference, but something that is suitable for the audience in the neighborhood you’ve opened your place in. Or you just want something completely fresh, not yet seen in your city.
In all of these cases, thorough market and trend research is absolutely necessary. When you decide on the concept, stick with it. Put everything you have into it – money, creativity, and advertisement moves. Be recognized and loved for your unique concept and charm.
2. Design and functionality are equally important
When you’ve thought of a perfect concept, it’s time to design the place, and put all the necessary items inside, so that your guests and workers feel comfortable, amused, but also safe.
For the design, you may want to hire a professional. If you have the budget, they will definitely do the job more efficiently and thoroughly than if you try to do it yourself since you have to think about all the other moves as well. Have them listen to your vision, then you listen to their needs (what to buy and bring) in order to make your vision perfectly materialized.
Besides that, functionality and safety are very important as well. Think about thermal insulation. See if the water pipes are all okay and that the bathrooms and kitchen are fully functional. Think about the heating, air conditioning, and smoke alarms. For this, you can hire a reputable, experienced firm like KTM Solutions to handle all of those needs; don’t just go and buy half-used stuff to save money because you want your restaurant to be completely safe and sound when you open it.
3. Location can change everything
If you already have a space that you want to turn into a restaurant, then you don’t have to look through locations, but it is advisable to research the neighborhood and see what the market is like there. What are the people’s needs? What kinds of restaurants do they miss there? Is there something new that you can do, that will make the people there run to your establishment right away?
On the other hand, if you have a concrete idea but haven’t found the location, then research the market throughout the city, research the safety of the neighborhoods, and the needs of people for a certain restaurant in every part of the city.
4. Advertise it wisely
When you’ve finally found the perfect location and the perfect space there, and you’ve done the redesigning, you will have to begin the advertisement part. Flyers are always a good idea for the locals. Of course, social media has to know about you right away. Do campaigns on them every day in the beginning. Maybe on video platforms as well. If you know a local radio that can help, call them. And, of course, make special offers for the first several customers or several weeks. Do some promotions or music events.
All of this is just the beginning. Maybe one day you’ll even expand your business and become a chain? If you follow these pieces of advice, you will see progress, but, nevertheless, don’t forget to put your own heart into it, truly believe in your project, and you will be fine.